State Farm Insurance

Website:

https://www.statefarm.com/

Introduction:

State Farm is an American group of insurance and financial services companies in the United States. The group's main business is State Farm Mutual Automobile Insurance Company, a mutual insurance firm that also owns the other State Farm companies. The corporate headquarters are in Bloomington, Illinois.

State Farm is ranked 44th in the 2013 Fortune 500, which lists American companies by revenue. In 2014, the company sold its operations in Canada to the Desjardins Group, which is continuing to use the State Farm name.

Logo:

The State Farm interlocked tri-oval logo was created in the mid-to-late 1940s and was updated in 1953. For nearly 60 years, this design was critical to its brand image.

On December 15, 2011, State Farm decided to transform its interlocked tri-oval logo to a contemporary logo to showcase the company’s core service offerings of auto, fire, and life. The new logo was introduced January 1, 2012, marking the company’s 90th anniversary. It consists of a simple three-oval design adjacent to the State Farm wordmark. According to Pam El, Marketing Vice President at State Farm, a change in image was needed to employ a bolder presence that could compete in today’s digital world